1936

1936

The company is founded in Hestra, Småland, by farmer Martin Magnusson. It was at this time that he started to make durable leather gloves for loggers.

The following year, the railway company initiated construction on a slalom ski-slope at Isaberg, close to Hestra. Ski tourism took quick hold of the area and Hestra became known as “Småland’s Åre”. Martin Magnusson realised that skiers also needed good gloves.

1947

1947

The glove workshop in Hestra was expanded to become a small factory. The reputation of Hestra’s hard-wearing gloves spread. The range was expanded, for example, slalom gloves with five fingers were introduced in the 1950s.

1963

1963

The second generation of Magnussons, Lars-Olof and Göte and their brother in law Lennart, take over the business. Lars-Olof made his first pair of gloves as a 16-year-old and is still active within the company, as well as on the cross country skiing track around Hestra.

1974

1974

Ingemar Stenmark won his first world cup competition in Madonna di Campiglio on 17 December, with a pair of Hestra gloves on his hands. This was followed by a magical decade, in which Ingemar Stenmark was the world no. 1 and Sweden gained hundreds of thousands of alpine skiers. The blue and yellow “Stenmark gloves” quickly became a favourite. Hestra has worked with the Swedish national ski team since 1975.

1985

1985

The new RSL Comp racing gloves were launched in 1985. The model has been continuously further developed and is currently called RSL Comp Vertical Cut. The gloves became more specialised, e.g. gloves with a gore-tex membrane were launched in 1982

1991

1991

Lars-Olof’s two sons, Svante and Claes Magnusson start working for the company during the 1980s. Just as as their father, Svante and Claes had already spent a lot of time in Hestra’s premises as children. In 1991, they take over the business which was started by their grandfather 55 years earlier.

1998

1998

The idea for Hestra’s most well-known gloves, Army Leather Heli Ski, is born when owners Claes and Svante Magnusson met the manager of one of Canada’s largest Heli Ski operators during an event in Stockholm in 1998. Work on the Heli Ski gloves starts to come to fruition and is tested carefully in connection with the Heli Ski operator. Today, the design has become a modern classic. The glove is made up of 109 different sections and is a faithful companion to the fastidious skier, looking for smart functions and who prefers to ski in powder.

2005

2005

One year after we started an American subsidiary in Colorado, we began our collaboration with Seth Morrison. He had already used our gloves before this and contacted Hestra USA because he was interested in cooperation.

This cooperation subsequently resulted in the Seth Morrison Pro Model. The glove is made using the best materials, goatskin palm and cowhide on the back of the hand, which makes it hard-wearing as well as flexible.

2008

2008

The Hestra store opens its doors in Stockholm and a showroom is opened in Åre

2010

2010

2010 was an industrious year: Hestra started subsidiaries in Germany/Austria, a showroom in Austria and a factory in Hungary. A new collection was also launched: Mountaineering, which was created in cooperation with the well-renowned Swiss mountaineer Stéphane Schaffter.

2011

2011

The fourth generation of Magnussons is now on its way into the company. Svante and Claes both have two sons. They are managing their great-grandfather Martin Magnusson’s inheritance in different ways. An inheritance that speaks of workmanship, tradition and quality. But they also have an eye on the future to continually move forward. Revenues have doubled since 2007. The gloves are now available in 20 countries. Hestra is expecting to supply two million pairs of gloves during 2011.

From lumberjacks to mountaineers

Hands come first at Hestra. For 79 years, we have been developing gloves that provide warmth, protection and fingertip sensitivity in the most varied conditions. Today, our range comprises more than 400 styles. It may sound a lot, but people and hands are different. That’s why different gloves are needed.

Everything that we do today has grown out of the timber forests of the uplands in the Swedish province of Småland. That is where Martin Magnusson and his family settled and where he began making gloves in 1936. Magnusson set up his workshop in a farmhouse and started making gloves for the local lumberjacks.

In 1937, a ski slope was created nearby and as its popularity grew, Magnusson saw a new market for his high quality, durable gloves. His sons, Lars-Olof and Göte, became keen skiers and started working in the family business in their teens. Over the years, the word about our gloves spread to places beyond the village that gave us our name. Sweden was becoming a nation of enthusiastic skiers and the sport’s popularity grew in the 1960s. With their avid interest in skiing, Lars-Olof, Göte and their brother-in-law Lennart made sure that Hestra jumped on the bandwagon.

Since then, two more generations of the Magnusson family have entered the company; Svante and Claes, who grew up among skis and gloves, and now their sons, Niklas, Jacob, Anton and Jonas too.

Today, Hestra has a presence in over 25 countries and, although we now have three factories and manufacture gloves for sports, fashion and professional uses, nothing has really changed. The focus remains on hands and gloves. And Hestra is still our home.