1936

1936

The company is founded in Hestra, Småland, by farmer Martin Magnusson. It was at this time that he started to make durable leather gloves for loggers.

The following year, the railway company initiated construction on a slalom ski-slope at Isaberg, close to Hestra. Ski tourism took quick hold of the area and Hestra became known as “Småland’s Åre”. Martin Magnusson realised that skiers also needed good gloves.

1947

1947

The glove workshop in Hestra was expanded to become a small factory. The reputation of Hestra’s hard-wearing gloves spread. The range was expanded, for example, slalom gloves with five fingers were introduced in the 1950s.

1963

1963

The second generation of Magnussons, Lars-Olof and Göte and their brother in law Lennart, take over the business. Lars-Olof made his first pair of gloves as a 16-year-old and is still active within the company, as well as on the cross country skiing track around Hestra.

1974

1974

Ingemar Stenmark won his first world cup competition in Madonna di Campiglio on 17 December, with a pair of Hestra gloves on his hands. This was followed by a magical decade, in which Ingemar Stenmark was the world no. 1 and Sweden gained hundreds of thousands of alpine skiers. The blue and yellow “Stenmark gloves” quickly became a favourite. Hestra has worked with the Swedish national ski team since 1975.

1985

1985

The new RSL Comp racing gloves were launched in 1985. The model has been continuously further developed and is currently called RSL Comp Vertical Cut. The gloves became more specialised, e.g. gloves with a gore-tex membrane were launched in 1982

1991

1991

Lars-Olof’s two sons, Svante and Claes Magnusson start working for the company during the 1980s. Just as as their father, Svante and Claes had already spent a lot of time in Hestra’s premises as children. In 1991, they take over the business which was started by their grandfather 55 years earlier.

1998

1998

The idea for Hestra’s most well-known gloves, Army Leather Heli Ski, is born when owners Claes and Svante Magnusson met the manager of one of Canada’s largest Heli Ski operators during an event in Stockholm in 1998. Work on the Heli Ski gloves starts to come to fruition and is tested carefully in connection with the Heli Ski operator. Today, the design has become a modern classic. The glove is made up of 109 different sections and is a faithful companion to the fastidious skier, looking for smart functions and who prefers to ski in powder.

2005

2005

One year after we started an American subsidiary in Colorado, we began our collaboration with Seth Morrison. He had already used our gloves before this and contacted Hestra USA because he was interested in cooperation.

This cooperation subsequently resulted in the Seth Morrison Pro Model. The glove is made using the best materials, goatskin palm and cowhide on the back of the hand, which makes it hard-wearing as well as flexible.

2008

2008

The Hestra store opens its doors in Stockholm and a showroom is opened in Åre

2010

2010

2010 was an industrious year: Hestra started subsidiaries in Germany/Austria, a showroom in Austria and a factory in Hungary. A new collection was also launched: Mountaineering, which was created in cooperation with the well-renowned Swiss mountaineer Stéphane Schaffter.

2011

2011

The fourth generation of Magnussons is now on its way into the company. Svante and Claes both have two sons. They are managing their great-grandfather Martin Magnusson’s inheritance in different ways. An inheritance that speaks of workmanship, tradition and quality. But they also have an eye on the future to continually move forward. Revenues have doubled since 2007. The gloves are now available in 20 countries. Hestra is expecting to supply two million pairs of gloves during 2011.

From lumberjacks to mountaineers

The company Hestra was founded in 1936 in Småland, Sweden by farmer Martin Magnusson, who began producing durable leather gloves for lumberjacks. The following year, by initiative of the railway company, a ski slope was built on Isaberg, a hill next to Hestra. Ski tourism soon grew rapidly and the town of Hestra came to be known as “Småland’s Åre”. Martin Magnusson realized that even skiers need good gloves. Skiing and outdoor activities became increasingly central to both the family and family business.

Martin Magnusson’s sons, who took over the company in 1963, were dedicated alpine skiers. A great boost for the company, as well as for skiing in Sweden, came with Ingemar Stenmark’s success. He became famous while wearing Hestra Gloves. Since 1975, the Swedish national ski team has worn gloves from Hestra. We have also equipped the Norwegian national ski team since 1981. Claes and Svante Magnusson, grandchildren to Martin Magnusson, have run the company since 1991.

Over the last decade, the company has undergone large growth – partly in economic terms, and partly in the number of glove models. Hestra now makes gloves for a growing number of activities such as biking, water sports, and – our latest addition – mountaineering.