Hestra was named winner of the Gear of the Year
During the Swesport fair in Stockholm, on January 20, magazine Sportfack appointed the winners of Gear of the Year. Seven winners received prizes in seven different categories. Hestra won the award as "Best Swedish brand".
The reasoning was as follows: Crafts and sustainability are not empty words, but its soul and foundation of its existence. Customers like it and so do the stores that voted them to the Supplier of the Year, in December.
Hestra see this award as an important evidence that long-term decisions and accurate decisions at all levels is something that is appreciated by both customers and consumers.